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Social Media Image Size Cheat Sheet

Every image dimension you need, organized by type. Compare profile photos, cover images, posts, stories, and video specs across all major platforms - all in one place.

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Profile Photos

All platforms - square, cropped to circle
Platform Display Size Upload Size Ratio Format
Facebook 176 x 176 320 x 320+ 1:1 JPG, PNG
Instagram 110 x 110 320 x 320+ 1:1 JPG, PNG
YouTube 98 x 98 800 x 800 1:1 JPG, PNG, GIF, BMP
Twitter/X 400 x 400 400 x 400 1:1 JPG, PNG, GIF
LinkedIn 400 x 400 400 x 400 1:1 JPG, PNG
TikTok 200 x 200 200 x 200 1:1 JPG, PNG
Pinterest 165 x 165 165 x 165+ 1:1 JPG, PNG
Snapchat 320 x 320 720 x 720+ 1:1 JPG, PNG
Threads 320 x 320 320 x 320+ 1:1 JPG, PNG
Discord 128 x 128 128 x 128+ 1:1 JPG, PNG, GIF
WhatsApp 500 x 500 500 x 500 1:1 JPG, PNG
Twitch 256 x 256 256 x 256+ 1:1 JPG, PNG, GIF
Reddit 256 x 256 256 x 256+ 1:1 JPG, PNG
Telegram 512 x 512 512 x 512+ 1:1 JPG, PNG
Bluesky 400 x 400 400 x 400 1:1 JPG, PNG, WebP
Mastodon 400 x 400 400 x 400+ 1:1 JPG, PNG, GIF
Zoom 400 x 400+ 1080 x 1080 1:1 BMP, GIF, JPG, PNG
Google Meet 720 x 720+ 800 x 800 1:1 JPG, PNG

All profile photos are displayed as circles. Upload square images at the highest supported resolution for best results.

Post / Feed Images

In-feed photos and shared images
Platform Landscape Square Portrait Aspect Ratios
Facebook 1200 x 630 1080 x 1080 1080 x 1350 1.91:1 / 1:1 / 4:5
Instagram 1080 x 566 1080 x 1080 1080 x 1440 1.91:1 / 1:1 / 3:4
Twitter/X 1600 x 900 1080 x 1080 1080 x 1350 16:9 / 1:1 / 4:5
LinkedIn 1200 x 627 1080 x 1080 1080 x 1350 1.91:1 / 1:1 / 4:5
Pinterest - 1000 x 1000 1000 x 1500 1:1 / 2:3
Threads 1080 x 566 1080 x 1080 1080 x 1350 1.91:1 / 1:1 / 4:5
Discord - - - Up to 4096 x 4096
Reddit 1920 x 1080 1080 x 1080 1080 x 1350 16:9 / 1:1 / 4:5
Bluesky 1200 x 675 1080 x 1080 1080 x 1350 16:9 / 1:1 / 4:5
Mastodon 1920 x 1080 1080 x 1080 - 16:9 / 1:1

Portrait (4:5) images get the most screen real estate on mobile. For multi-platform posting, 1080 x 1080 (1:1) is the safest bet.

Video Specifications

Resolution, length, and file limits
Platform Landscape Portrait Max Length Max File Size Codec
Facebook 1920 x 1080 1080 x 1920 240 min 10 GB H.264
Instagram 1920 x 1080 1080 x 1920 60 min (feed) 4 GB H.264, H.265
YouTube 3840 x 2160 1080 x 1920 12 hr (verified) 256 GB H.264, VP9, AV1
Twitter/X 1920 x 1080 1080 x 1920 140s (free) 512 MB H.264
LinkedIn 1920 x 1080 1080 x 1920 15 min 5 GB H.264
TikTok 1920 x 1080 1080 x 1920 60 min 500 MB H.264
Discord 1920 x 1080 - No limit 10 MB (free) H.264
Reddit 1920 x 1080 1080 x 1920 15 min 1 GB H.264
Twitch 1920 x 1080 - Live/VOD - H.264

H.264 (MP4) is universally supported. Record at the highest resolution your platform allows for best quality after compression.

Quick Tips for Multi-Platform Posting

One Image, Multiple Platforms

Start with 1200 x 630 for link previews across Facebook, LinkedIn, and Twitter/X. For image posts, 1080 x 1080 is the safest universal size.

Stories Are Universal

Every platform that supports stories uses 1080 x 1920 (9:16). Create one vertical asset and reuse it on Instagram, Facebook, TikTok, YouTube Shorts, and Snapchat.

Profile Photos

Always upload the maximum supported resolution in square format. Every platform crops to a circle, so keep your face or logo centered with padding around the edges.

Video Format

H.264 codec in an MP4 container is accepted everywhere. For the best quality-to-size ratio, export at a bitrate of 8-12 Mbps for 1080p content.

Frequently Asked Questions

What is the universal image size that works on all social media platforms?

There is no single universal size, but 1200 x 630 pixels (1.91:1 ratio) comes closest. It works well for Facebook, LinkedIn, and Twitter/X link previews and shared posts. For stories and vertical content, use 1080 x 1920 pixels (9:16). For square posts that work on most platforms, go with 1080 x 1080.

What profile photo size do most social media platforms use?

Most platforms display profile photos as circles cropped from square images. Common sizes range from 110 x 110 pixels (Instagram display) to 800 x 800 pixels (YouTube upload). Upload the largest supported size and the platform will scale it down for different contexts. Always keep your subject centered since the corners get cropped off in the circle crop.

What aspect ratio should I use for social media posts in 2026?

For feed posts, 4:5 (portrait) performs best on Instagram and Facebook because it takes up more screen space on mobile. For landscape posts on Twitter/X and LinkedIn, use 16:9 or 1.91:1. For stories and reels across all platforms, use 9:16 (1080 x 1920 pixels). If you need one size for everything, 1:1 (square) is the most versatile.

Last updated: March 2026. We verify these dimensions regularly against each platform's official documentation.

Need exact specs for a specific platform? Visit our individual platform guides for detailed breakdowns.

New to social media image prep? Read our guide to resizing images for social media.